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Author-Stacey Philips -

An essential part of running a modern engineering business today involves digital marketing. A term first coined in the 1990s, digital marketing is the marketing of a company’s products or services using digital technologies, such as the Internet and mobile phones. There are numerous benefits of digital marketing, including the ability to engage and connect with your target audience and help set your company apart from the competition. It is also more cost effective than traditional marketing methods and has been shown to deliver higher conversion rates as well as generate higher revenues for businesses. Study after study has shown...

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