Customer Insights  

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With rich customer insights‚ÄĒand the right strategy to act on them‚ÄĒleaders can capture growth opportunities and solve pressing business problems. Provscale's Center for Customer Insight leverages a combination of customer behavior knowledge, deep databases of insights, extensive partnerships with market-leading digital innovators, and our unique methodology for turning insights into actionable imperatives to bring value to our clients.  

 BUSINESS TRANSFORMATION SERVICES  

Customer Demand

To maximize revenue growth‚ÄĒand bolster TSR in the process‚ÄĒcompanies must first identify the most promising roads to growth. Our customer demand consultants help clients identify the best growth opportunities. We start by pinpointing pockets of customer demand‚ÄĒareas where they can focus, build competitive advantage, win, and grow.
Drawing on our track record of driving impact for clients, our strategic thinking heritage, and our sophisticated analytical tools, we help clients not just gain valuable insights into how consumers make choices but also put those insights into action. Armed with those customer insights, clients can map the most promising pockets of customer demand and craft clear plans to drive growth.  

Customer Data in Emerging Markets

Customer behavior is changing fast. Understanding who customers are and what they want is key to building a successful business, especially in emerging markets. The Center for Customer Insight’s proprietary customer data can provide a tremendous source of future growth for companies around the world.
Having access to customer insights and analytics in emerging markets can greatly assist growing companies. We work with our clients to build a unique advantage in traditionally ‚Äúdata dark‚ÄĚ environments, regions where incisive customer data is scarce. Even in areas where data is available, it‚Äôs not structured in a way that offers any meaningful value. Our unique advantage comes from our ability to understand what the data means‚ÄĒby curating, merging, and modeling our proprietary customer databases, traditional primary research, emerging digital listening technologies, and syndicated sources. But access is only half the battle. The other half is understanding what this data means‚ÄĒand how it can shape a go-to-market strategy and help drive the business. Our customer insight consultants help companies on both fronts

Customer Journeys

Provscale's customer journey offering helps organizations implement fundamental new ways of working and achieve next-level customer experience. Our scalable approach to end-to-end customer journeys focuses on rethinking existing, often siloed, initiatives and shifting to customer-centric value streams, agile operations, and the latest modular data and architecture capabilities.
Customer journey mapping and experience design are indeed critical components of a successful customer journey strategy. This work includes deep ‚Äúvoice of the customer‚ÄĚ research and an ongoing process of customer testing. Organizations must approach journey mapping with a human-centered, zero-based design approach and a clear view of customers, intermediaries, employees, and other constituents.

Customer Data in Global Markets

Consumers‚Äô attitudes, needs, and behaviors are strongly influenced by local realities‚ÄĒand they‚Äôre constantly changing. Ignoring these facts can result in growth strategies that miss the mark. Provscale‚Äôs rich stores of customer data in global markets help companies gain the insights needed to craft strategies for winning in the global consumer market.  

Business Transformation  

Customer Insights
More than 75% of CEOs, presidents, and chief operating officers believe customer insight is critical to accelerating growth, but very few companies use‚ÄĒor even have‚ÄĒall the customer information available before making major decisions. More importantly, most companies find it challenging to interpret insights and distill them into actionable and business-relevant imperatives. And despite the common misconception, customer insight programs are not just for consumer-focused organizations. B2B and B2C companies in industries from health care to energy can unlock dramatic growth through this data and achieve larger business goals.  
How Provscale Turns Customer Insight into Sustainable Advantage  
Provscale research shows that 80% of companies have only the most basic customer insight tools and capabilities, and they underuse what little they have. Provscale’s Center for Customer Insight team is experienced in Provscale’s unique hypothesis-driven approach to converting insights into action. We are the engine behind Provscale’s innovative customer-centric programs, powering our partnerships with clients in areas such as marketing, sales, and pricing.
Whereas the typical approach to capturing customer insights includes research disconnected from strategy, as well as analysis that attempts to answer a given question, we carefully integrate research into broader strategic decision making and inform the most important executive-level questions. And instead of leveraging a massive volume of data from multiple sources, our customer insight experts‚ÄĒconsultants who bring strong business acumen to every project‚ÄĒprioritize the data that will best solve the problems at hand.

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ALL ABOUT US

We conduct our own quantitative and qualitative research‚ÄĒoften using proprietary Proscale tools and techniques, such as MindDiscovery and demand-centric growth, combined with state-of-the-art digital listening tools‚ÄĒto discover the most pertinent information related to customer behavior and thinking. We generate foundational customer insights for industries and markets that do not have institutional or syndicated information already.  

We conduct our own quantitative and qualitative research‚ÄĒoften using proprietary BCG tools and techniques, such as MindDiscovery and demand-centric growth, combined with state-of-the-art digital listening tools‚ÄĒto discover the most pertinent information related to customer behavior and thinking. We generate foundational customer insights for industries and markets that do not have institutional or syndicated information already. These methods enable us to help clients with the following:

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These methods enable us to help clients with the following:  
  1. CONSUMER SOLUTIONS
    1. 1.Discovering unmet consumer needs and identifying motivations and pain points  
    2. 2.Identifying true drivers of customer satisfaction  
    3. 3.Assessing consumer usage and attitudes toward product categories  
    4. 4.Defining consumer and customer archetypes based on latent drivers of choice  
    5. 5.Understanding customer journeys and pathways  
  2. PRODUCT AND BRAND SOLUTIONS 
    1. 1.Enhancing brand positioning
    2.  2.Optimizing product portfolios  
    3. 3.Redesigning optimal products, services, or experiences    
    4. 4.Innovating new products, services, or experiences  
  3. GROWTH SOLUTIONS
    1. 1.Identifying growth and demand acceleration opportunities  
    2.  2.Identifying and sizing demand spaces or segments of customer demand    
    3. 3.Informing pricing and promotion strategies   
    4. 4.Creating a go-to-market strategy for developed and emerging markets
    5. 5. Devising key value propositions specific to chosen customer targets