To maximize revenue growth—and bolster TSR in the process—companies must first identify the most promising roads to growth. Our customer demand consultants help clients identify the best growth opportunities. We start by pinpointing pockets of customer demand—areas where they can focus, build competitive advantage, win, and grow.
Drawing on our track record of driving impact for clients, our strategic thinking heritage, and our sophisticated analytical tools, we help clients not just gain valuable insights into how consumers make choices but also put those insights into action. Armed with those customer insights, clients can map the most promising pockets of customer demand and craft clear plans to drive growth.  

Customer behavior is changing fast. Understanding who customers are and what they want is key to building a successful business, especially in emerging markets. The Center for Customer Insight’s proprietary customer data can provide a tremendous source of future growth for companies around the world.
Having access to customer insights and analytics in emerging markets can greatly assist growing companies. We work with our clients to build a unique advantage in traditionally “data dark” environments, regions where incisive customer data is scarce. Even in areas where data is available, it’s not structured in a way that offers any meaningful value. Our unique advantage comes from our ability to understand what the data means—by curating, merging, and modeling our proprietary customer databases, traditional primary research, emerging digital listening technologies, and syndicated sources. But access is only half the battle. The other half is understanding what this data means—and how it can shape a go-to-market strategy and help drive the business. Our customer insight consultants help companies on both fronts

Provscale's customer journey offering helps organizations implement fundamental new ways of working and achieve next-level customer experience. Our scalable approach to end-to-end customer journeys focuses on rethinking existing, often siloed, initiatives and shifting to customer-centric value streams, agile operations, and the latest modular data and architecture capabilities.
Customer journey mapping and experience design are indeed critical components of a successful customer journey strategy. This work includes deep “voice of the customer” research and an ongoing process of customer testing. Organizations must approach journey mapping with a human-centered, zero-based design approach and a clear view of customers, intermediaries, employees, and other constituents.