Customer Insights
Business Cards Does Your Business
Information Stick
With rich customer insights—and the right strategy to act on them—leaders can capture growth opportunities and solve pressing business problems. Provscale's Center for Customer Insight leverages a combination of customer behavior knowledge, deep databases of insights, extensive partnerships with market-leading digital innovators, and our unique methodology for turning insights into actionable imperatives to bring value to our clients.
BUSINESS TRANSFORMATION SERVICES
Customer Demand
Drawing on our track record of driving impact for clients, our strategic thinking heritage, and our sophisticated analytical tools, we help clients not just gain valuable insights into how consumers make choices but also put those insights into action. Armed with those customer insights, clients can map the most promising pockets of customer demand and craft clear plans to drive growth.
Customer Data in Emerging Markets
Having access to customer insights and analytics in emerging markets can greatly assist growing companies. We work with our clients to build a unique advantage in traditionally “data dark” environments, regions where incisive customer data is scarce. Even in areas where data is available, it’s not structured in a way that offers any meaningful value. Our unique advantage comes from our ability to understand what the data means—by curating, merging, and modeling our proprietary customer databases, traditional primary research, emerging digital listening technologies, and syndicated sources. But access is only half the battle. The other half is understanding what this data means—and how it can shape a go-to-market strategy and help drive the business. Our customer insight consultants help companies on both fronts
Customer Journeys
Customer journey mapping and experience design are indeed critical components of a successful customer journey strategy. This work includes deep “voice of the customer” research and an ongoing process of customer testing. Organizations must approach journey mapping with a human-centered, zero-based design approach and a clear view of customers, intermediaries, employees, and other constituents.
Customer Data in Global Markets
Business Transformation
Whereas the typical approach to capturing customer insights includes research disconnected from strategy, as well as analysis that attempts to answer a given question, we carefully integrate research into broader strategic decision making and inform the most important executive-level questions. And instead of leveraging a massive volume of data from multiple sources, our customer insight experts—consultants who bring strong business acumen to every project—prioritize the data that will best solve the problems at hand.
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ALL ABOUT US
We conduct our own quantitative and qualitative research—often using proprietary Proscale tools and techniques, such as MindDiscovery and demand-centric growth, combined with state-of-the-art digital listening tools—to discover the most pertinent information related to customer behavior and thinking. We generate foundational customer insights for industries and markets that do not have institutional or syndicated information already.
We conduct our own quantitative and qualitative research—often using proprietary BCG tools and techniques, such as MindDiscovery and demand-centric growth, combined with state-of-the-art digital listening tools—to discover the most pertinent information related to customer behavior and thinking. We generate foundational customer insights for industries and markets that do not have institutional or syndicated information already. These methods enable us to help clients with the following:
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CONSUMER SOLUTIONS
- 1.Discovering unmet consumer needs and identifying motivations and pain points
- 2.Identifying true drivers of customer satisfaction
- 3.Assessing consumer usage and attitudes toward product categories
- 4.Defining consumer and customer archetypes based on latent drivers of choice
- 5.Understanding customer journeys and pathways
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PRODUCT AND BRAND SOLUTIONS
- 1.Enhancing brand positioning
- 2.Optimizing product portfolios
- 3.Redesigning optimal products, services, or experiences
- 4.Innovating new products, services, or experiences
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GROWTH SOLUTIONS
- 1.Identifying growth and demand acceleration opportunities
- 2.Identifying and sizing demand spaces or segments of customer demand
- 3.Informing pricing and promotion strategies
- 4.Creating a go-to-market strategy for developed and emerging markets
- 5. Devising key value propositions specific to chosen customer targets